Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.
In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.
In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.
When Annelise Hillmann had an idea for a company while still in college, she could have waited until after graduation to get started. Instead, she started building while she was still a student—and she’s so glad she did. Here’s how her unique path helped her find success.
In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.
Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.
Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.
If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.
When Yunha Kim found the stress of building a business impacting her sleep, she knew something had to change so she could show up every day rested and ready to work. Here are the realistic habit changes that helped her deal with insomnia.
Michelle Penczak never planned to be a founder, but when she found herself laid off suddenly, she slowly started building a business to support herself and other military spouses like her. Here’s how she’s grown steadily and sustainably since.
In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.
In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.
In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.
Making and managing money can be tricky to navigate, and as an online creator, your life is your business. In this article, we’ll cover key tips to help you handle income generation, budgeting, investing, and taxes as a content creator.
In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.
Stress is a normal part of running a business—but there’s a point at which it goes too far. When Ted Browning started having panic attacks from running his restaurant, he knew something had to change. Here’s how he started taking better care of himself while keeping the business growing.
The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.
Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop
Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.
In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.
LinkedIn is a common marketing platform for small businesses, but Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.
No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.