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All about Buffer

Everything you could ever want to know about what makes Buffer tick.

We designed Buffer to offer you a personal more efficient solution to handle sharing on social media.

Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.

Custom scheduling, multiple accounts, team member access and detailed analytics make Buffer the go-to social media management tool for more than 1.2 million users around the world.

"Awesome. you guys are seriously, biblically, epically, red sea parting awesome." @TheCreativeBook

Our Philosophy

Honest and Authentic

We genuinely want to help you create an authentic and honest appearance on social media because we believe that there are no "short-cuts" to succeeding on a platform where engagement is so crucial. We know that Buffer is one solution amongst many out there. You will often find us recommending a variety of tools on our Twitter account or on our blog. We believe that providing the best value for your particular situation is far more important than a quick sale of our product.

Consistent Support and Improvement

We are working very hard and we iterate and improve our product again and again. We are always keen to hear your feedback and are thankful to hear about your experience with Buffer. You will find us online for the larger part during any day of the week. Hit us up if you need anything, we will be quick in responding and helping you out.

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The 10 Buffer Values

In Buffer's founding months, Joel and Leo read, re-read and internalized Dale Carnegie's famous book, "How to Win Friends and Influence People." Many of the Buffer values are derived from his deeply impactful words.

In January 2013, when Buffer was just 7 people, we discussed what words define the culture we have and put together this list of the 10 Buffer Values.

As with everything we do at Buffer, this list of values is a continual work in progress.

  • 1

    Always Choose Positivity and Happiness

    • You always approach things in a positive and optimistic way
    • You never criticize or condemn team members or users
    • You never complain
    • You let the other person save face, even if they are clearly wrong
    • You are deliberate about giving genuine appreciation
  • 2

    Default to Transparency

    • You take pride in opportunities to share our beliefs, failures, strengths and decisions
    • You use transparency as a tool to help others
    • You always state your thoughts immediately and with honesty
    • You share early in the decision process to avoid "big revelations"
  • 3

    Have a Focus on Self Improvement

    • You are conscious of your current level of productivity and happiness, and make continual changes to grow
    • You have a higher expectation of yourself than Buffer does of you
    • You regularly and deliberately do things that make you feel uncomfortable
    • You practice activites and develop habits that will improve your mind and body
  • 4

    Be a "no-ego" Doer

    • You don't attach your personal self to ideas
    • You let others have your best ideas
    • You approach new ideas thinking "what can we do right now?"
    • You are humble
    • You always ship code the moment it is better than what is live on our site - no matter what
  • 5

    Listen First, Then Listen More

    • You seek first to understand, then to be understood
    • You focus on listening rather than responding
    • You take the approach that everything is a hypothesis and you could be wrong
    • You are suggestive rather than instructive, replacing phrases such as 'certainly','undoubtedly', etc with 'perhaps', 'I think', 'my intuition right now'
  • 6

    Have a Bias Towards Clarity

    • You talk, code, design and write in a clear way instead of being clever
    • You over-communicate, repeating things more times than you would intuitively
    • You use more words to explain, even if it feels obvious already
    • You don't make assumptions, you instead ask that extra question to have the full picture
  • 7

    Make Time to Reflect

    • You deliberately find time for reflection, because that's where your life-changing adjustments come from
    • You have a calm approach to discussions and ponder points in your own time
    • You find time to jump out of the trenches into the higher level thinking that will move the needle
    • You understand the value of patience and treat it as a muscle which needs practice to grow
  • 8

    Live Smarter, Not Harder

    • You value waking up fresh over working that extra hour
    • You always aim to be fully engaged in an activity, or resting
    • You single task your way through the day
    • You are at the top of your game, as you focus on expanding capacity of your mental, physical, emotional and spiritual energy
    • You choose to be at the single place on Earth where you are the happiest, and most productive, and you are not afraid to find out where that is
  • 9

    Show Gratitude

    • You regularly stop and are grateful for your circumstances
    • You are grateful for the work co-workers do to push the company forward and help you move faster
    • You approach customer conversations with humility and the knowledge that it's a privilege to serve these people
    • You have gratitude for platforms, tools and open source that laid the foundation for the possibility of the company: "If I have seen further it is by standing on the shoulders of giants" - Isaac Newton
  • 10

    Do the right thing

    • You choose what's best for customers and the company in the long-term
    • You correct the mistake even when no one would notice
    • You strive to provide the best solution, even if that means foregoing profit
    • You get excited about opportunities to help others

"I just tried @bufferapp - and already love them so much, I might have to mail a valentines to their office." @UserAbility

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